You must sell only sugar water, or…

 

Steve Jobs proposed to John Sculley who is a CEO of Pepsi-Cola, saying “you must sell only sugar water or work with me to change the world.” Sculley turned around failing or faltering company, Pepsi-Cola and brought it the top of the world like Coca-Cola.

 

However, he might be tired of making sugar water and have a hard time blowing away the competition with Coca-Cola… He ended up leaving Pepsi and started to work in Apple Inc. Steve Jobs and John Sculley strengthened a bond with each other through their same needs, but a few years later, both of them drifted apart. Jobs finally got fired and was bad with Sculley. Everyone knows this story… Coca-Cola that Sculley couldn’t conquer is still out of this world.  

Coca-Cola is the best company selling sugar water… It is hard to imagine that general enterprises change their logo and label by season. However, Coca-Cola doesn’t care about it as the world’s number one beverage company.

 

The head office of this company supervises the overall marketing policy, but marketers in each country carry out its own strategies and tactics. South Korea and China have the similar marketing methods. Marketers in China made good use of the Chinese drama, ‘Let’s get married,’ to promote their products. The worldwide sales of Coca-Cola have recently decreased. I think a lot of Chinese people prefer Pepsi-Cola to Coca-Cola.

 

Nowadays, Chinese people don’t often drink Coca-Cola. Nonetheless, China is probably the world’s largest consumer of Coca-Cola. Coca-Cola might prioritize the extensive marketing strategies to China because this country is the world’s number one.

 

Actually, we had a different thought about Coca-Cola a few years ago. We wondered if Coca-Cola was used as a media… It’d be nice if it was going really well, but we were too busy to carry on.

 

In China, offline and online enterprises carry out numerous marketing wars. I didn’t know what BaiDu was doing during a boring fight between Alibaba group and Tencent, and whose side YouKu was on. Alibaba was supported with huge sums of money last year. I think this war will be over in a victory for Tencent soon.

(It takes some time, but I want to bet Tencent controls everything.) This company might have a hard time catch up with a scale and funds of Alibaba. However, there will be a transition of power in the Chinese online market depending on how Tensent plans to draw a strategy and big picture.

 

Suddenly, I feel that my daily life in China is much bigger than in Korea. I seem to be a new Korean in China. It’s pretty interesting to see something from my point of view in China, not from their point.

I am running a shopping bag factory in a rural area in order to fight with a winner.