The law of affiliation expansion

 

This law is on the tenth list of a book, ‘The 22 immutable law of branding,’ written by Al Ries and Jack Trout.

When I opened my eyes to a concept of marketing, many things already changed.

The basis of marketing is the 22 immutable law of branding.

I think I will realize what life is after reading a brand positioning carefully more than ten times, no hundred times.

I read this book for the first time in the mid-90’s.

I tried to apply something in the book to my life and realize that there are several similarities between life and product marketing.

 

This book allowed me to find out my own life philosophy and start to have my doubts

about the world in detail. I didn’t become an expert in marketing, but I really recommend reading this book.

Your life will be changed by this book. I have these three books.

 

One is the original one published in 90’s. Another one is the second edition of it published in 2008, and the other was newly published in 2010.

I tried to bring one at my office, another one at home, and the other in China to read it easily anywhere. This book is my No.1 knowledge list to remember.

 

The law of affiliation expansion is to implement the brand marketing with a very similar name as a successful brand when starting another business and marketing a new product by taking advantage of a successful brand. There is a representative company in Korea, Samsung Inc.

In terms of the law, there are lots of cases of failures that Samsung Inc. has experienced.

Anyone would like to depend on the stronghold of a successful brand and expect to make a soft landing for a new brand.

In this book, there are some points about the temptation of the law of affiliation expansion, saying “there are disobeyed forces to expand a brand image.” What does Samsung Inc. have? Generally, there are Samsung motors and Samsung image business groups.

After Samsung Inc. suffered several failures, this company used an independent brand strategy by affiliation. However, there are also lots of failed cases.

I don’t think the law of affiliation expansion is right, but we would be energetic as much as we know something.

 

However, the law of affiliation expansion is applied to luxury brands well enough, such as Burberry, Gucci, Fendi, and more. On the other hand, the law is not working to non-luxury brands or other things because it might be not luxurious.

People are tempted into something even though they know what it is.

 

People know that the act of adultery is really bad, but they actually commit.

I have recently been tempted into the affiliation expansion.

 

MAST is not a group company, and I don’t want to establish an affiliation.

However, I have so many worries in carrying on something for other purposes.

 

I think I should the book hundred more times.