210g of baikar / embossing / gold foil / using
patterned special paper
I
happened to an expo in Japan and saw COTO for the first time. At that time, the
owner of COTO came to us and said what kinds of problems about his brand’s
shopping bag he had.
Then,
he asked us to produce a sample for him. Afterwards, the expo has brought us
together, and we have delivered a shopping bag for his brand for over 3 years.
Entering
into business relations with a Japanese company is not easy. Most of them are
pretty conservative. Also, it’s difficult to change an existing company and
directly work with them because they usually handle business with a native
trading company within Japan.
Also,
it’s important to check a scale of a factory and how many accounts in Japan we
have. COTO has stayed in business for over 100 years.
This
company specializes in accessories and bags and has lots of stores in Japan. What
does it mean that it has run business for 100 years?
It’s
not easy to take over the family business in Korean society. They have their
own business philosophy, so I think they can continue to operate the family
business for a long time.
Their
hidden philosophy is very suggestive to our society. It is impossible to run a
business for 100 years if they don’t make a constant effort and raise
self-examination.
I
think that a brand has the same system as human.
To
deliver our goods into Japan, we should move a pallet all day long.
We
would cover it with vinyl and tie it with a string tightly. If we don’t do so,
every box will be torn or squashed flat. It might be all defective.
We need to
use only a plastic pallet instead of a pallet made of wood. There is no any
problem when we export our shopping bag, but the wood pallet is one of
restricted items in a country that imports our goods because of harmful
insects.
When we deliver something into Korea, it is good to use a pallet. However,
a plastic one is pretty expensive.
We deliver a shopping bag today, and then it
will arrive in Japan on the 8th.
I am not sure that we could put
COTO’s philosophy in a shopping bag, but it’s obviously meaningful for us to
work with that kind of company that has run for 100 years more than Samsung and
Apple Inc.
I would like to see a better product that includes their own
philosophy for 100 years and more.
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