The philosophy exists. – COTO



  210g of baikar / embossing / gold foil / using patterned special paper

I happened to an expo in Japan and saw COTO for the first time. At that time, the owner of COTO came to us and said what kinds of problems about his brand’s shopping bag he had.

Then, he asked us to produce a sample for him. Afterwards, the expo has brought us together, and we have delivered a shopping bag for his brand for over 3 years.

Entering into business relations with a Japanese company is not easy. Most of them are pretty conservative. Also, it’s difficult to change an existing company and directly work with them because they usually handle business with a native trading company within Japan.

Also, it’s important to check a scale of a factory and how many accounts in Japan we have. COTO has stayed in business for over 100 years.

This company specializes in accessories and bags and has lots of stores in Japan. What does it mean that it has run business for 100 years?

It’s not easy to take over the family business in Korean society. They have their own business philosophy, so I think they can continue to operate the family business for a long time.

Their hidden philosophy is very suggestive to our society. It is impossible to run a business for 100 years if they don’t make a constant effort and raise self-examination.

I think that a brand has the same system as human.

                           
To deliver our goods into Japan, we should move a pallet all day long.

We would cover it with vinyl and tie it with a string tightly. If we don’t do so, every box will be torn or squashed flat. It might be all defective.
We need to use only a plastic pallet instead of a pallet made of wood. There is no any problem when we export our shopping bag, but the wood pallet is one of restricted items in a country that imports our goods because of harmful insects.
When we deliver something into Korea, it is good to use a pallet. However, a plastic one is pretty expensive.
We deliver a shopping bag today, and then it will arrive in Japan on the 8th.
I am not sure that we could put COTO’s philosophy in a shopping bag, but it’s obviously meaningful for us to work with that kind of company that has run for 100 years more than Samsung and Apple Inc.
I would like to see a better product that includes their own philosophy for 100 years and more.

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