Do you conquer? Or, Are you conquered?

Scary Chinese Open Market, TOBO – All of three thousand million people in China don’t usually purchase products in a open market, but the sales for one day are several ten times or hundreds times as much as the Korean open market.
Amazon and E-bay can’t enter into the Chinese market. The evolved open market like T-mall and Kyung Dong Sang Chung appeared in the market, but we can realize that China already entered from the production era to the consumption age through the strong power of TOBO earlier than others.

 

Our company uses TOBO for advertising, not selling our goods. We have lots of inquiries from TOBO. There are 50 millions or 100 millions of people who are rich in China.

This is similar with the whole number of population in Korea, so it is impossible for Korean people show off their wealth in China. In China that makes cheap, dirty, and fake things, expensive goods and fussy master craftsmen have recently appeared on various cities. Fake goods are selling in TOBO.

If the Chinese government strongly cracks down the fake things as much as in Korea, most of workers who produce imitation will become an unemployed person right away. However, the government controls the speed about it.

There are so many Korean small and medium-sized businesses entering into TOBO.

For example, Lock & Lock, License as a small and medium-sized clothing brand, a company that is selling fake goods, a new brand that is suitable to China, and more fight well or suffer a big loss in China.

 

From a long term perspective, I think they can make winning move if they do the right marketing even though they sell several goods in G-market or 11st street or hundreds of them in TOBO. I also do my best in China with a mind that the number one in China is the best one in the world.

So, I am running really hard in China with them. I don’t usually see TOBO and T-mall, but I think just few companies are successful in China. It is difficult to fight well in China that I don’t understand even though I can’t do well in Korea.

 

People staying in China for a few years can be professional. It has been almost 10 years since I entered into business relations with China, but I have nothing to rightly understand Chinese language, culture, and more. There are several people full of great ambitions who are a victim of a fraudulent business, get so scared before they do business in China, and go wrong.

I heard that there are more than 30,000 of Korean people in Yiwu. Some people are back to Korea because their business collapsed, whereas many people newly enter into China.

We can see that living away from home that is the land of opportunity or defeat can be heading to the result that is throwing a finishing blow to life backward. I have thought that I seem to be regressing more than ten years ago.

The more I regress, the better I can understand about China.

 

I think China where it is remote but near from Korea is also similar like Japan. When I first came to Yiwu in 2007, the personnel expenses were 5 won per hour. After the spring festival, this will be up to 10 won.

To help consumption, there is an increase in salary and a slight inflation. Hence, many companies entering into China have lots of worries.

Now, in China, people are not interested in troublesome, dirty, difficult, and unremunerative work when interviewing them.

When we ask people who are looking for a job to interview, they first ask what kinds of job and often refuse the interview if they think of work as useless.

 

That happens to us all the time. Yiwu is a very tiny city, but a center of the world wide daily supplies market experiences this kind of happening. I think other areas have also many hopeless situations.

 

Now, an increase in personnel expenses is steep. It might be difficult to many businesses entering into China except for the cutting edge technology or other technological parts to survive in China if we sign the Korea-China FTA in the future. China, Japan, and Korea will enter into one of economic rights soon.

 

The way to overcome all of these things is a technical skill. And then, the brand and marketing skill depend on it. Do you conquer? Or, Are you conquered? It’s time to have a mind to prepare all the time. The future or China is our future!!