‘We make brand value.’ This is our company’s slogan.
Any company can’t present this kind of slogan. Advertising company, marketing company, design company, and more… There is no way to actually see how we make brand value.
In a logical or tactical way, we can see, but it might be invisible.
It is inaccessible on the level. We are trying to find a way to show brand value with a shopping bag.
The features of a shopping bag differ from a company to a company, such as a type of paper, a way to fold, size, materials of a strap, the thickness of angular paper, or its size.
I think our company has the business continuity because we contribute to make brand value.
Being able to see the brand value or beyond the brand through a shopping bag is just our illusion…?
A shopping bag is not just a bag. I want to let people know that the bag is a brand’s identity.
We have recently studied about a method to make a variety of special paper more in our office in Yiwu.
We have three companies in China. (It seems to be a group co., but it’s a one-person business.)
One of them is a company handling with materials and subsidiary materials in Yiwu.
Another is located in Sandong, which is a processing company to accumulate the materials and produce goods.
The other is a corporate body handling everything related to domestic demand and foreign sales in Shanghai.
In fact, the corporate body will become a head office within a few years, but I am not sure when that will be. Anyway, the companies are all connected, so we have a daily meeting by facetiming through iPhone or iPad every morning.
At first, I felt really awkward about talking while looking at each face through a phone, but now, I get used to do it.
So, we are always talking about various topics on the meeting. For example, it’s about the weather of Yiwu, MERSC in Korea, the sea in Sandong, and people in Shanghai.
Hwang-bo has recently led to develop subsidiary materials and a new product and actually produce some articles.
I heard of him having a headache because he is having a hard time developing special paper more deeply.
Actually, it costs a lot. I also have a severe headache because of this. If we don’t try to develop it, we don’t need to spend money and have a headache.
However, it’s not interesting. I am not bored when I have some worried in my head.
I asked him to find out an excellent plan to make a shopping bag made of special paper being recognized for its high cost-effectiveness.
Actually, I don’t have that kind of plan, so I sometimes feel like that he will do any better.
Nonetheless, I continue to order him to do so. In fact, no one needs to work so hard.
However, Hwang-bo is in a position that has nothing to do if he never does something, but has a lot of work to do if he finds work.
I hope he does it better. Everyone wants to have the competitiveness of cost-effectiveness towards a product.
I don’t want it, but I just would like Hwang-bo to increase his own competitiveness. Any product is obviously necessary to be competitive in a high cost-effectiveness, but people are, too. We can’t survive if our product and employees are competitive.
What should we do something to increase our competitiveness? Of course, we must study more.
As a shopping bag company, we need to know more about lots of materials, such as paper, straps, and glue, a market, and ‘diversity.’
After then, we need to read a book related to making brand value, not just a shopping bag.
I think we have any philosophy about our business.
Even though I can’t get to have philosophy by reading a book or studying more, I should read a book for my life.
There is nothing I can say when you ask me who gives me money or food because I often read books.
According to an article, I read that any food is more delicious after reading lots of books.
I asked Chin Chin what the difference between a person who gets 10,000 won as salary and another person who receives 3,000 won is.
Her answer was that the former might answer a question from the boss immediately, whereas the latter would do so after a long time.
I thought it’s strange, but that’s true. This is the answer to know why she became the boss in our Chinese factory.
‘An answer’ is not important. Answering means that a person carries into practice.
I hope the action will be detailed. The difference between 10,000 won and 3,000 won is huge. The talkative woman decided on the answer.
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