Little Ground is a premium kids select shop. It is “a newly upgraded Little Ground’s 2014 shopping bag.”
The existing shopping bag was white with a cute illustration, but for 2014, it was made of more natural paper, clearly printed, and had a neon orange color accent on the paper.
It was made of natural white on the outside, whereas craft paper on the inside.
We just used with double-sided craft made in Finland and designed to realize its own color on paper without any processing. We also applied to reflect paper’s own natural color itself.
Generally, this double-sided craft paper is yellowish, so it is not poorer at revealing colors than printing on white paper. So, it was produced to show white color on one side and craft paper color on the other side. A maker liked a natural atmosphere of white color itself, used clean and natural paper itself, and applied neon orange color straps for the boring parts of its bag.
Thus, this made fresh, lively, and refined impressions on the kids brand itself. Also, we tied up straps and clearly covered them up inside of the shopping bag. Then, we clearly printed it with one-color, black. We also did so for four sides, front, back, side, and bottom, but we were not consistent in applying a position to print. So, it looks clean and refined.
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