[MAST] Advertising in China

 Our ad kicked off. It is advertised like above.Everyone wondered why we advertise ourselves.The reasons of advertising us are not only promoting and marketing but also heighten the sense of unity between a company itself and employees and auto-suggestion effect.

 It wasn't easy to describe the distinctiveness of the company to the employees in Chinese. However even though I encounter a language barrier sometimes like this time, I think all of our staff understand what I tried to say.

 What is brand retail bag, what differentiate us from others, what is our goal, it takes time but slowly slowly our staffs are in the process of realizing the philosophy of the company.

 We have a blog on "sina.com"(http://blog.sina.com.cn/u/2737453050), our staffs write about what they think on this blog.

 This is the second draft proposal but certain brand logo" banila B' was stand out too much, it was rejected after all. We are not able to afford costly advertisement. We make budget for he has excellent skill advertising as follows.

1. Reduce the rate of less then use these savings for advertisement cost.

2. Strengthen domestic business then use the 20% of the profit for advertisement cost.

3. Beat the delivery cost from 25yuan to 20 yuan and use the saved cost for advertising.

4. After doing thomson, there are some left over paper. Instead of taking this papers to the thomson factory, sell them to the market. Then use the profit for advertisement cost and more.

 In other words, we set a price limit, and then execute advertisement that fits our budget.

 I hope our staff will share the company's philosophy and hope to understand the joy of making retail bags one day.

We make brand value!

make.value

mast

www.mastkcu.com
serahyi@nate.com